According to Slashfilm.com, some big cheeses in the entertainment business are banding together for something "great"! Discovery, Sony, and IMAX are uniting in order to create new cable channel solely for the purpose of showing 3D Programming. All 3D, all the time! A press release described it as such:
The new 3D network will feature high-quality premium content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming from Discovery, Sony Pictures Entertainment, IMAX and other third-party providers.
I get the appeal - Avatar worked in a big way. A lot of 3D films have come out to good success lately, and a lot more 3D films are planned to be on the way. These companies want to give the viewer an experience that's the closest thing to being in the scene as possible. But 3D came and went in the 1980's, and I don't really know what's different now. Sure, the technology is better, but there's nothing about the 3D movement today that doesn't say to me that it's a gimmick that's going to die out sooner rather than later. So I'm not investment genius, but I'd call this channel a bad investment. The only dark horse factor that could turn this into something huge is children, which are a wild card.
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