Jun 1, 2011

DC Comics Rebooting Everything

image from Amazon

OFFICIAL PRESS RELEASE BY DC COMICS:

DC Comics Announces
Historic Renumbering of All Superhero Titles
and Landmark Day-and-Date Digital Distribution

This year, change is in the air at DC Comics.

On Wednesday, August 31st, DC Comics will launch a historic renumbering of the entire DC Universe line of comic books with 52 first issues, including the release of JUSTICE LEAGUE by NEW YORK TIMES bestselling writer and DC Entertainment Chief Creative Officer Geoff Johns and bestselling artist and DC Comics Co-Publisher Jim Lee. The publication of JUSTICE LEAGUE issue 1 will launch day-and-date digital publishing for all these ongoing titles, making DC Comics the first of the two major American publishers to release all of its superhero comic book titles digitally the same day as in print.

DC Comics will only publish two comic books on August 31st: the final issue of this summer’s comic book mini-series FLASHPOINT and the first issue of JUSTICE LEAGUE by Johns and Lee, two of the most distinguished and popular contemporary comic book creators, who will be collaborating for the first time. Together they will offer a contemporary take on the origin of the comic book industry’s premier superhero team. 

So to sum up this means two huge things. Firstly, All comics that go to print will for the first time simultaneously go to digital form. Secondly, everything series is getting rebooted. If you like Superman, you're back to the origin story with Superman #1. If you like Batman? Strap in for the origin story, cuz we're back to a new telling with issue #1.

This rebooting news generates a lot of mixed emotions in me.

On the one hand, I like the origin stories and thought Marvel's Ultimate Universe line was a good business move. On the other hand, Marvel still kept the series running where it left off in the normal universe in case the Ultimate Universe didn't catch the world on fire.

On the other hand, many of DC's most popular characters were created between the 40's and 60's, and finding a writer that can really grasp a character based on the ideals of those days is probably getting harder as years go by. I'm sure there's a slew of young 20-something year olds breaking into the business, but even if there was a prodigy among them how is he expected to know every single event (large or small) in The Green Lantern's life? Sure, he could tweak this or that, but he's still on a short leash. So in that respect, completely rebooting the series to catch new fans up on the important events in the series while at the same time creating new ones is a good idea.

On the other hand, if it weren't for Wonder Woman's change in attire in her series getting so much attention (both positive and negative) I wouldn't spare this business move for latching onto the same fad the film industry's leaped on. It's as though the top dogs/head cheeses/boss-men-and-women of these industries have gotten the idea from the classic IT help - have you tried rebooting it?

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