Dec 28, 2012

Album Review: Flo Rida "Wild Ones"

In the past six years, Flo Rida has dominated the club music scene with hits such as "Low", "In The Ayer", "Right Round", and "Club Can't Handle Me". Representing The Sunshine State, Flo Rida has made his mark on the industry with a wide library of different songs of the past sampled and plenty of guest-singers/rappers on his tracks. Although promotion for his album Wild Ones started in August 2011 with the hit "Good Feeling", the album didn't drop until almost a full calendar year later on July 3, 2012. Here is the track by track review of Flo Rida's fourth studio album, Wild Ones.

1) "Whistle" - Catchy and infectious. Maybe not intellectually stimulating or lyrically deep. In fact, it's pretty right in your face for an innuendo, but still, it's a pretty fun song. A deserving third-tier single off the album. 5 / 5.

2) "Wild Ones" - Although overplayed by the end of the year, this song was lighting a fire under people when it hit the radio waves. Sia steals the show with her passionate chorus delivery and Flo Rida mixes things up throughout his verses with different rhythms that keep you jamming. This song has to go down as one of the biggest hits of 2012. 5 / 5.

3) "Let It Roll" - Sampling "Let The Good Times Roll" by blues legend, Freddie King, this track is just as energetic and fun as the previous two. A very very strong opening run to this album and one you can listen to on repeat. While Flo Rida's verses don't do much, the beat, rhythm and chorus paying homage to a great of the past, this track is another winner. 4.5 / 5.

4) "Good Feeling" - Much like "Wild Ones", this song got played to death for about a full calender year, given that it was released in summer of 2011 and stretched probably well into the summer of 2012, but has to go down as one of the biggest songs of the year. Those in the know may criticize this song for sampling Avicci's "Levels", which itself samples Etta James "Something's Got a Hold of Me", making this a rip-off of a rip-off. Still, with this crazy beat, fun rap and great choice of material to snag from, this song is one of the best. 5 / 5.

5) "In My Mind Pt. 2" - Keeping up the pattern of getting someone to slow it down a notch in the chorus, Australian pop-Diva, Georgi Kay hypnotizes listeners, but Flo Rida sours it by trying to sing along with her. Not the same quality as the last four tracks, but still very enjoyable. 4 / 5.

6) "Sweet Spot" - Uninspired lyrics and the worst chorus on the album by far. Jennifer Lopez channels Rihanna's "Umbrella" but without the emotional depth - just repeating syllables and trying to pass it off as singing. Maybe a harsh rating, but completely devoid of any entertainment. 1 / 5.

7) "Thinking of You" - Would have been a good song if not auto-tuned to oblivion. If Flo Rida doesn't have the talent to do RnB, then maybe he shouldn't be doing it, because auto-tune isn't saving it. I like the rhythm and beat but the glaring flaws drag it down to a mediocre 2.5 / 5.

8) "I Cry" - If Flo Rida had just left his comfort zone to sing a slower-tempo, Kid Cudi style rap in his verses as he attempts to do in the chorus, this song would really excelled. Sampling the Dutch DJs, Bingo Players' "Cry (Just a Little)", Flo Rida really had a good chorus going on as he joined their material side-by-side and almost brings some emotionality back to vapid dance beat #2462 at the 2:40 mark but goes back to his bread and butter. 3.5 / 5.

9) "Run" - With help from RedFoo from LMFAO, this song has some boring verses by Flo Rida that lead to an awesome chorus, a running theme that has really helped this album out. RedFoo's verse is really what pushes this track into the next level. Who the woman singing the chorus is doesn't get credit anywhere I can find but her work is very well done as well. 5 / 5.

My Highlights:
"Whistle", "Wild Ones", "Good Feeling", and "Run".

Overall Rating:
Averaging all of the track ratings together, you get 3.94, which I'd round up to 4 / 5. Factoring in big-picture perspective like ratio of hits to misses, number of tracks, run-time, and artist experience, I think this is a fair rating. There is a high number of hits vs. misses, plenty of highlights off the album, which makes me want to add points, but a very low number of tracks and a runtime of only 34 minutes is a high-risk, high-reward situation. A lot of artists wouldn't dream of putting out an album only running half an hour, but it paid off for Flo Rida. On the other hand, this album isn't likely to be any cheaper just because it only has nine tracks. Given that the music market place is still pretty pricey, I think this is a negative that balances out the positives mentioned. So in the end, no super-secret brownie bonus points given or taken away, making the overall rating...

4 / 5